Good communication practices on climate change

This manual aims to guide any organization interested in communicating about climate change, enabling them to effectively reach diverse target audiences with appropriate strategies. It clearly and didactically demonstrates how to develop an awareness strategy, how to define and engage different target audiences, which communication tools and channels are most relevant, how to create effective awareness campaigns and materials, what elements to consider when establishing partnerships, how to properly engage with the media and influencers, and how to make the most of social media and artificial intelligence.